AR packaging, VR graffiti stations, 3D animated brand content, and wearable AR merch, all built inside a community print shop in Queens.
The Origin
In 2020 I was studying Design at Queens College and working at the Apple Store at the mall. My walk to work passed All The Right: cool sneakers, graffiti culture, and a mural on the side of the store that they updated regularly.
I used that mural to practice AR. I'd photograph the wall on the way in, build in Spark AR on my breaks with the mural as an image target, and test it live on the way home.
Days of this. First checking whether the tracking worked at all, then learning to make a clean plate of the image, then making it feel real.
Then I walked in and asked for the boss. They looked at me like “who the hell is this kid” until I opened my laptop. I've been working with George on his ideas since.
Early AR experiments on the ATR mural, Spark AR, 2020
The Challenge
All The Right is a community print shop rooted in Queens street culture: custom apparel, local art, and a storefront that doubles as a hangout. The challenge was bringing headsets, AR filters, and 3D pipelines into that space without losing its authenticity.
The shop couldn't feel like a tech demo. AR, VR, 3D, and wearables had to serve the community: new tools for graffiti artists, experiences customers would share, and brand content that competes at any level.
Ceiling Tiles
ATR's ceiling is covered in hand-painted tiles, each by a different artist. For a promo animation I put my phone on a cart and rolled it across the store floor for stable 4K 60fps footage of the whole ceiling, built a 3D model with photogrammetry, then cropped and rendered each tile for the final animation.
Source: hand-painted ceiling tiles by local artists
VR Graffiti Station
Kingspray Graffiti on Meta Quest 3 headsets in the shop. Real spray physics, multiple virtual environments, zero cleanup. Local writers practice and tag up virtually, which makes the shop a destination beyond retail.
Sneaker Concepts for Promo
3D animated sneaker promos: real sneakers scanned with photogrammetry and placed in virtual environments against the shop's own graffiti walls. Brand-level content without a studio budget.
Wearable AR
QR codes printed on merch trigger custom AR experiences. Scan the back of a SERVICE hoodie and an AR smoking taxi pulls up in your environment. Every piece of clothing becomes a walking ad people share.
AR for Packaging
Customers scan a bag and unlock an interactive digital layer on the packaging. Built for street entrepreneurs who want to compete at a higher level without a corporate budget.
All in All Crates
Milk crates 3D printed in black PLA for All in All, a community event by All The Right and All City Legends for the graffiti and street art scene. Each crate (8" x 8.5" x 5") was reinforced for load-bearing use, kept the milk crate look, and held giveaway prizes at the live activation.
Store Renovation Concepts
A to-scale 3D model of the ATR store for planning major renovations. Artists and store management developed sculptural wall installations, counter designs, and layouts in 3D before fabrication, then previewed the final concepts in the real space through an AR filter.
AR filter built from the final concepts, preview pieces in the actual space
Impact
Community Access
Local graffiti artists got VR tools they'd never otherwise touch. Customers tried AR while browsing. The tech met people where they already were.
Brand Elevation
A local print shop producing 3D animated brand content, AR merch that gets shared, and VR that gives customers a reason to come in and come back.
Street-Level Innovation
AR, VR, and 3D printing without a corporate budget or a gallery space. High tech, neighborhood scale.
