Bringing next-level creative technology to a community print shop in Queens. AR packaging for street entrepreneurs, VR graffiti stations for local artists, 3D animated brand content, and wearable AR merch that turns every hoodie into an interactive experience. High-tech tools deployed at neighborhood scale.
The Origin
In 2020, I was studying Design at Queens College and working at the Apple Store at the mall. Every day on my walk to work, I'd pass All The Right. I never really knew much about it — they just always had cool sneakers and graffiti culture. But I always noticed the mural on the side of the store. They'd update it regularly with new designs, and it caught my eye every time.
So one day I decided to use it to practice my AR skills. On the way to work, I'd walk by and take a photo of the wall. I'd get to the Apple Store, clock in, and then on every break I got, I'd start working on the AR process — setting up the mural as an image target, building the experience in Spark AR, testing it on my screen. Then on the way home, I'd stop by the mural and test it live.
Multiple days of this. Refining. First just seeing if the tracking worked at all. Then learning that I needed to create a clean plate of the image for better tracking. Then figuring out how to make it feel realistic. Test after test, iteration after iteration, until I felt confident enough to have something worth showing.
Then one day, I walked into the store and asked to speak to the boss. They looked at me like “who the hell is this kid.” I showed them my laptop and the experiments I'd done with their wall. They were like “yeah let me get the boss.” Since then, I've been working with George to help his ideas come to life.
Early AR experiments on the ATR mural — Spark AR, 2020
The Challenge
All The Right is a community print shop rooted in Queens street culture - custom apparel, local art, and a storefront that doubles as a hangout. The challenge was figuring out how to bring cutting-edge creative technology into a space like this without losing its authenticity or alienating the customer base.
The goal wasn't to make the shop feel like a tech demo. It was to deploy AR, VR, 3D, and wearable tech in ways that actually serve the community - giving graffiti artists new tools, giving customers experiences they'd share, and giving the brand content that competes at any level.
Ceiling Tiles
ATR's ceiling is covered in hand-painted tiles by different artists — each one unique. To create a promo animation, I put my phone on a cart and rolled it across the store floor to capture smooth, stable 4K 60fps footage of the entire ceiling. That footage was processed with photogrammetry to build a 3D model, then each tile was cropped individually and rendered out for the final animation.
Could've just taken a picture of each tile. But where's the fun in that — ATR gave me the space to experiment and build something new from the process itself.
Source — hand-painted ceiling tiles by local artists
VR Graffiti Station
Kingspray Graffiti running on Meta Quest 3 headsets directly in the shop. Real spray physics, multiple virtual environments, and zero cleanup. The local graffiti community gets to practice their art, experiment with new styles, and tag up virtually — turning the shop into a creative destination beyond retail.
Sneaker Concepts for Promo
3D animated sneaker promos blending photogrammetry scans with stylized motion design. Real sneakers scanned and placed into virtual environments against the shop's own graffiti walls — proof that a community print shop can produce brand-level visual content without a studio budget.
Wearable AR
QR codes printed directly on merch activate custom AR experiences. Scan the back of a SERVICE hoodie and an AR smoking taxi pulls up in your environment — turning every piece of clothing into a walking interactive advertisement that drives social sharing.
AR for Packaging
Custom AR experiences triggered by product packaging. Customers scan a bag and unlock an interactive digital layer — transforming standard packaging into a branded experience that differentiates through technology. Built for street entrepreneurs who want to compete at a higher level without a corporate budget.
All in All Crates
Custom-engineered milk crates 3D printed in black PLA for the All in All community event — a collaboration between All The Right and All City Legends, bringing together the graffiti and street art community. Each crate (8" x 8.5" x 5") was structurally reinforced for load-bearing use while maintaining the authentic milk crate aesthetic. Designed to hold giveaway prizes at the live activation — functional containers and branded event artifacts.
Store Renovation Concepts
Built a to-scale 3D model of the ATR store to plan major renovations. Collaborated with artists and store management to develop sculptural wall installations, counter designs, and layout concepts — all visualized in 3D before committing to physical fabrication. The final concepts were turned into an AR filter so the team could preview pieces in the actual space.
AR filter built from the final concepts — preview pieces in the actual space
Impact
Community Access
Put enterprise-grade creative technology directly in a neighborhood shop. Local graffiti artists got access to VR tools they'd never otherwise touch. Customers interacted with AR experiences while browsing. The tech met people where they already were.
Brand Elevation
A local print shop producing 3D animated brand content that stands alongside major campaigns. AR-enabled merch that generates social sharing. VR experiences that give customers a reason to come in, stay longer, and come back.
Street-Level Innovation
Proved that cutting-edge creative tech doesn't need a corporate budget or a gallery space. AR packaging for street entrepreneurs, VR graffiti for local writers, wearable tech for everyday customers. High tech, neighborhood scale, zero pretense.
