Myrtle Ave BID
Animated GIPHY stickers, AR filters, and seasonal digital campaigns produced for the Myrtle Avenue Brooklyn Partnership — a neighborhood-wide initiative to drive foot traffic and digital visibility for small businesses during the height of COVID-19.
12.3 million GIPHY views across Instagram, Snapchat, TikTok, and iMessage. Seasonal campaigns for Christmas, Valentine's Day, and shop-local activations across Fort Greene and Clinton Hill.
Background
In 2020, foot traffic across Brooklyn's small business corridors had dropped dramatically. Storefronts along Myrtle Avenue — spanning Fort Greene and Clinton Hill — were struggling to maintain visibility with customers increasingly confined to digital channels. I saw an opportunity to apply AR and motion design to create lightweight, shareable content that could translate into real-world engagement.
Initial outreach was direct-to-business — designing custom AR filters and animated stickers for individual storefronts as proof-of-concept demos. Early pitches were met with interest but no traction. The work, however, generated enough visibility to reach the Myrtle Avenue Brooklyn Partnership (BID).
The BID reached out directly after seeing the sticker and AR demos circulating online. Rather than a single-storefront engagement, the scope expanded to the entire commercial corridor — seasonal campaigns, neighborhood-branded stickers, and interactive AR experiences designed to drive discovery and foot traffic back to local businesses.
Over the course of the partnership, I produced 13 animated GIPHY stickers across Christmas, Valentine's Day, and shop-local campaigns, along with a Valentine's Day AR filter built in Spark AR. The sticker collection accumulated over 12.3 million views — organic reach that put Myrtle Ave businesses into Instagram Stories, Snapchat messages, and TikTok content across Brooklyn and beyond.
Valentine's Day AR Filter
A Spark AR filter that randomized a selection of Myrtle Ave small businesses — users pointed their camera, tapped, and the filter surfaced a local shop to visit for Valentine's Day. Designed as a discovery mechanic to convert social engagement into foot traffic for participating businesses.
Valentine's Day AR Filter — Spark AR, Myrtle Ave BID
Sticker Collection
13 animated GIPHY stickers designed across seasonal and evergreen campaigns. Each sticker was crafted to represent the Myrtle Ave corridor — Fort Greene and Clinton Hill identity, Brooklyn typography, and small business advocacy. Distributed natively through GIPHY's integration with Instagram, Snapchat, TikTok, and iMessage.
“The initial outreach didn't land — but the work circulated, the BID took notice, and what started as a single-shop pitch became a neighborhood-wide partnership.”
Myrtle Ave BID — Brooklyn, 2020
