Myrtle Ave BID
Animated GIPHY stickers, AR filters, and seasonal campaigns for the Myrtle Avenue Brooklyn Partnership, driving visibility for small businesses during COVID-19 and reaching 12.3 million GIPHY views across Instagram, Snapchat, TikTok, and iMessage.
Background
In 2020, foot traffic along Myrtle Avenue, from Fort Greene to Clinton Hill, had collapsed, and storefronts were struggling to stay visible to customers now living in digital channels. I saw a chance to use AR and motion design for lightweight, shareable content that could pull people back to the street.
I started direct-to-business, designing custom AR filters and animated stickers for individual storefronts as demos. The pitches got interest but no traction, though the work got enough visibility to reach the Myrtle Avenue Brooklyn Partnership (BID).
The BID reached out after seeing the demos circulating online, and the scope grew from one storefront to the whole corridor: seasonal campaigns, neighborhood-branded stickers, and AR experiences built to drive discovery and foot traffic.
I produced 13 animated GIPHY stickers across Christmas, Valentine's Day, and shop-local campaigns, plus a Valentine's Day AR filter in Spark AR. The collection passed 12.3 million views, putting Myrtle Ave businesses into Instagram Stories, Snapchat, and TikTok across Brooklyn and beyond.
Valentine's Day AR Filter
A Spark AR filter that randomized a selection of Myrtle Ave small businesses: point the camera, tap, and it surfaces a local shop to visit for Valentine's Day, turning social engagement into foot traffic.
Valentine's Day AR Filter · Spark AR, Myrtle Ave BID
Sticker Collection
13 animated GIPHY stickers across seasonal and evergreen campaigns, each built around Fort Greene and Clinton Hill identity, Brooklyn typography, and small business advocacy. Distributed natively through GIPHY to Instagram, Snapchat, TikTok, and iMessage.
“The first pitches didn't land. The work circulated, the BID noticed, and a single-shop pitch became a neighborhood-wide partnership.”
Myrtle Ave BID · Brooklyn, 2020
