Flatiron Stickers
For the Flatiron NoMad BID's “Glows Pink” winter campaign, I animated Emma Vitoria's illustrations into 15 looping GIPHY stickers that reached 50K+ views.
Sticker Collection
Strategic Context
The Campaign
The “Glows Pink” winter campaign centered on Mr. Pink, a branded character built to drive engagement across the district. The BID commissioned animated stickers to carry the campaign into the messaging apps and social platforms its audience already uses. Illustrations by Emma Vitoria.
Distribution Strategy
One GIPHY upload lands in the native sticker search of every major messaging app and social platform, and every sticker a user adds to a Story is brand placement at no cost to the BID.
Creative & Motion Process
Animation Direction
Each sticker had to communicate its intent within 500 milliseconds, before a user scrolls past in the picker. The motion language balances playful character animation with the clean looping cadence GIPHY demands, and reads at small scale on transparent backgrounds.
Technical Execution
Emma Vitoria's illustrations were split into animatable layers in Photoshop: limbs, facial features, accessories, backgrounds. Frame-by-frame and procedural motion were combined in After Effects into seamless loops, exported with the transparency, palette, and file-size targets GIPHY requires.
In the Wild
“Snapping photos of Mr. Pink? Make them glow with our fun, interactive stickers! 📸✨ Find them by searching ‘Flatiron NoMad Glows Pink’ on Instagram Stories and tag us for a chance to be featured. 💗”
Distribution Pipeline
Search & Discovery
GIPHY search surfaces the stickers when users type "Flatiron," "NYC," "pink," or related terms in any app's sticker picker.
Cross-Platform Reach
One upload propagates to Instagram Stories, Snapchat, TikTok, iMessage, WhatsApp, Facebook Messenger, Twitter, and dozens more.
Organic Brand Amplification
Every share is zero-cost exposure, carrying Flatiron NoMad's identity into personal conversations and Stories beyond the BID's own channels.
