3D Render, Animation, and Augmented Reality Effect for the Air Jordan 1 ‘Rebellionaire’ sneaker release.

Created a 3D duplicate of the sneaker using 242 photos taken from various angles using photogrammetry. Model was then optimized and the textures were cleaned up across multiple programs. I then photoscanned the mural to create a Basketball environment to showcase the sneaker model.

Using the design from the mural, I animated the text writing on and some paint dripping down the letters. This animation was then tracked onto the mural itself in SparkAR. When the camera recognizes the mural, the animation pops out and plays on a loop.