Rebellionaire
Nike Jordan made All The Right (ATR) one of 23 stores worldwide for the Air Jordan 1 “Rebellionaire” early release, and we built the promo: a 242-photo sneaker scan, a scanned graffiti wall, and animated AR reveals.
The Opportunity
The Rebellionaire was not a general release. Nike Jordan hand-picked 23 retailers worldwide for the early drop, a nod to Michael Jordan's jersey number, and the promo had to match that exclusivity.
Generic product photography was out. Every asset came from the physical source, the actual sneaker and the actual ATR space: a 1:1 digital twin of the shoe and a volumetric capture of the graffiti wall, composited into something that could only belong to this drop.
Process
01 - Sneaker Photogrammetry
242 photographs of the Air Jordan 1 Rebellionaire under controlled lighting, covering every angle, stitch, and material transition. Photogrammetry software turned them into a dense point cloud, then a meshed, textured digital twin with accurate proportions, color, and surface detail.
02 - ATR Wall Scan
All The Right's graffiti wall went through the same pipeline. Decades of layered spray paint, hand-drawn tags, stickers, and weathering are preserved as a volumetric environment, ready for compositing and serving as the campaign backdrop.
03 -3D Compositing & Creative Direction
The sneaker model was merged with the wall in 3D space, with lighting, shadows, and depth calibrated so the Rebellionaire sits in front of the wall as if it were really there. The direction kept the street textures raw against the precision of the sneaker.
04 - AR & Animated Reveal
AR-ready assets and reveal sequences for the release event and social channels. The wall's spray-paint text writes on with paint drip physics while the sneaker rotates against the backdrop, cut to stop a thumb scroll in under one second.
Deliverables
3D Sneaker Model
Full 3D model built from 242 photos: a digital twin of the Air Jordan 1 Rebellionaire.
AR Mural Visualization
The ATR graffiti wall through a camera, with spray-painted text animating in real time.
Photogrammetry Capture
The 242-photo capture process, from physical object to 3D scan.
Interact with the 242-photo photogrammetry model. Drag to rotate, pinch or scroll to zoom.
Scan of the custom mural painted on the side of ATR for the release, composited with the sneaker model into the final 3D environment.
Wall Animation
The ATR mural wall: spray-paint text writes on with paint drip effects, composited from the 3D scan.
Technical Workflow
Photogrammetry Pipeline
242 photographs under consistent lighting with systematic angular coverage, processed into dense point clouds by structure-from-motion, then reconstructed into watertight meshes with high-resolution textures. Sneaker and wall shared the pipeline so they match when composited.
3D & Post-Production
Scans cleaned, retopologized, and composited in Blender with physically-based lighting and camera animation. Reveal sequences rendered for social, and AR-ready formats exported for Instagram and Snapchat filters.
About All The Right
All The Right (ATR) is a Queens-based creative collective and streetwear institution with deep roots in NYC graffiti, sneaker, and hip-hop culture. That credibility earned ATR a place among the 23 retailers Nike Jordan chose for the Rebellionaire drop, and their space was the canvas for this project.
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