JI.
Back to Work

Apple

Retail → MarCom · 2018 - 2023

Motion Design / 3D / Retail

I started in Apple Retail Operations making motion graphics, 3D service icons, and a 1:1 AR-viewable store replica nobody asked for, and that work carried me to MarCom as a Motion Designer for Services Marketing.

5Years at Apple
1:1Store Replica
ARViewable in AR
MarComFinal Role
CompanyApple
Started AsOperations
Ended AsMotion Designer
TeamServices Marketing (MarCom)
SkillsMotion Design, 3D, AR
ToolsCinema 4D, After Effects, Blender
Timeline2018 – 2023
LocationNew York

MarCom Work

Motion design and 3D for Apple Services Marketing: template concepts for App Store and Apple Music new releases, plus other internal assets.

App Store
Apple Music

The Story

Studying Design

I studied design in college while working part-time in Apple Retail Operations, doing 3D modeling, motion graphics, and class projects on breaks. Everyone at the store knew I was into design and art.

Contributing to the Store

I started helping with small internal projects: motion graphics for update emails, 3D icons for store services, then a full 1:1 3D replica of the store for planning layout changes. I set it up to be viewable in AR so you could walk through proposed updates at real scale before moving a single table.

1:1 Store Replica

A complete 3D replica of the Apple Store at true 1:1 scale, every table, display, fixture, and product in its real position. Viewable in AR to walk through layout changes before committing to them.

Apple Store 3D replica, isometric view with Apple logo
Apple Store 3D replica, interior perspective
Apple Store 3D replica, top-down floorplan
Apple Store 3D replica - alternate isometric
3D store replica render with 3D-scanned coworker

Render with a 3D scan of a coworker placed inside the store model

AR Giftcard Concepts

3D Icons

3D-rendered service icons for internal store communications and motion graphics.

Apple PickupApple Pickup
NPS ScoreNPS Score
ReturnsReturns
Apple PickupApple Pickup
ReturnsReturns

Internal Newsletters

GIFs for internal store newsletters while at Retail.

Internal newsletter GIF - motion graphics header
Internal newsletter GIF - Apple logo animation

Shot on iPhone

A short film shot on iPhone with a team of coworkers for an internal Apple video competition.

The Path

01

Retail Operations

Part-time in Operations while studying design in college, working on class projects during breaks.

02

Design for the Store

Motion graphics for internal emails, 3D service icons, and a 1:1 AR-viewable store replica for planning layout changes.

03

MarCom

Motion Designer on the Services Marketing team: new template concepts, motion design and 3D, and updated New Release templates with assets and effects.

Tech Stack

Cinema 4DAfter EffectsBlenderARMotion Design3D ModelingInternal Communications

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