Independent explorations applying the latest generative models to real advertising formats. Art direction, compositing, and finishing turn raw AI output into production-ready content.
Simple Shoes
Concept exploration using Simple Shoes as a creative reference. AI-generated product visuals taken through compositing, color grading, and animation. Hero loops and finished stills produced across multiple colorways as a proof of concept for generative advertising workflows.
WIP Original Generations
New Balance
Concept piece inspired by the Tom Knox x Krooked NB 600. A single product photo transformed into a fully animated, looping social asset. AI-generated imagery composited with the original product, color matched, and art directed as a speculative social content exploration.
ALOH
Concept imagery inspired by ALOH's aesthetic, with AI-generated lifestyle visuals art directed for tone and brand feel, then refined through compositing and color grading. A speculative exploration of generative content for fashion and lifestyle.
AI Social Content
Original AI-generated short-form content: concept, generation, and post-production for social media distribution. Each piece demonstrates the creative range of current generative models when guided by intentional art direction.
Process
Prompt & Generate
Concept development starts with the latest available models, whichever tool produces the best result for the brief. Flux, Midjourney, Stable Diffusion for stills. Runway, Kling, Sora, Veo, Hailuo for motion. The stack changes constantly.
Select & Refine
Raw generations are curated and iterated. The best candidates are selected based on composition, lighting, brand fit, and production viability. Inpainting and variation passes refine specific regions.
Composite & Retouch
Selected outputs are brought into Photoshop and After Effects for compositing, color correction, product placement accuracy, background cleanup, and brand-standard finishing.
Animate & Deliver
Final stills are extended into motion where needed. Subtle camera moves, product reveals, and environmental animation create looping assets optimized for social feeds and paid media placements.
Tools & Stack
Always evolving, adopting the best available model for each project.
