Augmented Reality
Augmented Reality seamlessly merges digital elements into the real world, creating captivating and immersive experiences. Using technologies such as body and location tracking, coding, and machine learning to build unique experiences for advertising, architecture, entertainment, education, e-commerce, and fashion.
Viewable and shareable across Instagram, Snapchat, TikTok, and WebAR - each experience comes with data analytics to track performance and reach.
Uber x Netflix - Squid Game 2
WebAR DevelopmentUber teamed up with Netflix and Subtropic to launch its first in-ride AR game - an interactive Red Light, Green Light. Riders in Mexico, Brazil, and the U.S. could play during their trip. A live activation at Miami's Hard Rock Stadium brought the experience to life with Pink Guards greeting Uber shuttle riders. 117K+ players, 3.24% CTR, and a 3rd Place Telly Award.
Heinz - Tomato Dash
AR Lens DevelopmentDeveloped an immersive AR lens for Heinz's global Tomato Dash campaign, allowing users to catch perfectly ripe tomatoes falling from the sky. Built for Snapchat, Instagram, and TikTok, the lens was honored at the Webby Awards for advertising in Augmented Reality and featured heavily in The Shorty Awards.
NASA - Orion Spacecraft
AR Experience DesignStoryboarded and designed immersive experiences for the Artemis and Orion projects. Users can view the launch of the Artemis I Rocket and explore the interior of the Orion Spacecraft. Built using World Tracking, 3D models, and 360° imagery.
YSL - Holiday Showroom
AR Environment DesignHoliday-themed experience that transports the user into a virtual showroom decorated with YSL gifts. Using Camera and World Tracking to explore the custom room in AR.
RTFKT - Creator Contest
3D Modeling / AR EngineeringInteractive AR armor built for the RTFKT Creator Contest. Futuristic spartan armor 3D-modeled and animated with AI-generated textures and gesture-responsive animation.
More Builds
Situations - The Hails
Face Tracking / Audio ARTo promote The Hails' single 'Situations,' created a custom LUT to match the cover art design. Handwritten lyrics and doodles tracked onto the user's face, along with an audio preview of the single. Music + AR for a seamless promo experience.
All The Right Arrow
Location-Based AR3D arrow animation tracked onto All The Right's centerpiece display. Users walk into the store, scan the Arrow, and a glowing digital arrow appears above - then jumps out into the street.
MetrocARd
Object-Tracked ARWhere can your MetroCard take you? 3D-modeled iconic NYC landmarks tracked onto a MetroCard, creating a randomizer effect that reveals which train lines lead to each landmark.
Queens College - Graduation
Head Tracking / ParticlesHead-tracked face stickers and graduation cap to celebrate the graduating class. Users can open their mouth to trigger confetti particle effects - a fun, shareable celebration moment.
Myrtle Ave Valentines
Community AR CampaignBuilt in collaboration with the Myrtle Ave Business Improvement District to support and show love to local businesses through this randomizer Instagram filter. Community-driven AR at its best.
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